
Richard Napier
With over 30 years of experience in sales capability development and commercial performance improvement, I help organisations build high-performing sales teams equipped with the behaviours, skills, and confidence required to grow revenue sustainably.
As Managing Director of Napier Training Associates and creator of SalesEdge®, I deliver structured, practical and evidence-based sales development programmes trusted by international corporations across financial services, manufacturing, technology, medical, and professional services.
My work specialises in strengthening four core commercial disciplines:
1. Sales Training - developing high-impact selling skills that enable teams to win more opportunities, deepen customer engagement, and confidently handle objections.
2. Key Account Management - equipping commercial professionals with the mindset and methodologies needed to grow strategic accounts and build long-term, value-based partnerships.
3. Consultative Selling - transforming sales conversations from transactional interactions into discovery-led dialogues that uncover client priorities and position solutions more effectively.
4. Negotiation Training - helping salespeople, leaders, and procurement-facing teams negotiate outcomes that protect margin, maintain trust, and strengthen relationships.
I also deliver Sales Coaching for sales managers and senior leaders, ensuring that new skills, behaviours, and processes are embedded and reinforced long
after training sessions conclude.
​
​
